Royal Wine Corp releases its Bartenura Moscato wine in cans
New Jersey-based Royal Wine Corp has announced the release of one of its most popular Moscatos – Bartenura Moscato – in a new can format.
The new 250ml blue cans will come in 4-packs of 8.5oz (approximately 1.7 glasses of wine). Royal Wine Corp says its new cans offer a convenient option for consumers to enjoy the company’s Moscato when they may not want to open a full bottle, or where glass may be an issue – i.e. by pools, beaches, or in picnics.
“Aside from the convenience factor, Bartenura is the perfect summer drink – delightfully refreshing, sweet but not too sweet, slightly effervescent and with a lower alcohol content then typical wine (5% ACV versus 11%-13%).”, said wine expert, Gabriel Geller, director of PR and manager of Wine Education, Royal Wine Corp. “We’re finding more consumers want to enjoy a more mellow experience when they drink, and Bartenura’s lower alcohol content provides just that.”
Geller added: “We’ve been looking at alternate sizes and formats for alcohol packaging. We’ve been working very closely with the winery and packaging facility to make sure the cans maintain the signature aroma, flavor and bubble that’s made Bartenura Moscato such a success. Consumers looking for the experience and outstanding value they’ve come to expect from Bartenura’s iconic blue bottle will not be disappointed!”
Bartenura was one of the first premium Moscatos available in the US and has reportedly seen growth every year since it was introduced in the mid-1980s. Today it is on track to sell approximately 750,000 cases this year, making it the best-selling imported Italian Moscato in the US.
Royal Wine Corp’s Bartenura cans will be rolling out nationwide and US consumers can expect to see them in stores with an SRP of $15 (4-pack).
The alcohol packaging market is projected to grow at a CAGR of 5.87% to reach US$85.774 billion by 2025, from US$60.914 billion in 2019.