Cool feature added to cans of Busch Light

Brewer Anheuser-Busch has launched Busch Light in cans that show when the beer is cool enough for drinking.

Chromatic Technologies Inc (CTI), a specialised inks company, has provided the technology in the form of a temperature indicator that turns blue when the beverage has chilled to the perfect drinking temperature.

The cans and bottles of Busch Light will carry a distinctive Ice Cold Easy Indicator that turns blue at temperatures around 46 to 48° F (8 to 9° C). The products will be available in all domestic markets, and will be supported by marketing efforts via billboards, point-of-purchase and magazine advertising.

The aluminium cans of Busch Light carrying the new indicators are in 10, 12, 16 and 24 oz sizes. The cans will turn blue at 46.4° F (8° C), while bottle labels will sport the unique CTI inks on the 12, 22 and 40 oz bottles with temperature activation occurring at 48.2° F (9° C).

The move by Anheuser-Busch reflects new business for CTI, which has provided similar thermochromic technology to Coors beers since 2007. Additional beverage companies including Cerveza Atlas (Panama), Coca-Cola (Latin America) and Pacifico Beer in Mexico already utilise the CTI technology.

“It is very rewarding when a major brewer like Anheuser-Busch has embraced our unique attributes,” says Steve Kaczmarek, CTI’s vice president of sales and marketing. “It has been a lengthy but obviously rewarding process to get our foot in the door. We are extremely pleased to expand our presence in this vital market of beverages that benefit from temperature indicators.”

CTI’s multi-patented process involves cold temperatures impacting select portions of beverage bottle labels and cans that then turn the distinctive dark blue color, thus assuring the customer of a refreshingly chilled product.

Where CTI has truly excelled is the inks’ ability to be applied to beverage cans during fast-paced, high-speed manufacturing line processes.

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