New can offers smoother pour
Brewer Miller Coors has introduced the Punch Top Can which is said to increase airflow, reduce glug and result in an improved, smoother pour that highlights the pilsner taste of Miller Lite and Miller Genuine Draft. The second tab on the can can be opened with a wide array of objects such as a house key, golf tee or even a dollar bill, for those who are especially clever. Users simply have to set the can on a solid surface, place their chosen opener against the edge of the can and use leverage to open the second tab.
“Miller Lite is giving beer lovers an even more enjoyable drinking experience with the breakthrough Punch Top Can,” says Amy Breeze, director of innovation and activation for Miller Lite. “In our testing, consumers told us they prefer the Punch Top Can three-to-one over the standard beer can because it’s more like drinking from a pilsner glass. We’re proud of our product and think everyone will have a blast exploring different ways to open it.”
The Punch Top Can will be available in retail outlets across the US and will be the standard can for all Miller Lite and Miller Genuine Draft 12 and 16oz cans.