US craft beer Voodoo Ranger enters UK market
American craft beer brand, Voodoo Ranger, has launched its Hazy IPA (5.3% ABV) beer in two UK supermarkets this month.
The Hazy IPA is available single 330ml cans and in 12-packs.
Chris MacRae, brand developer for Voodoo Ranger, said: “We’ve seen continued growth in consumer demand for craft beer over lockdown and Voodoo Ranger has been popular with consumers since launching online through our web shop back in November. However, we never thought that we would be entering the off-trade market earlier than expected during this climate.”
As a pillar of the New Belgium Brewing range, Voodoo Ranger has made its way across the Atlantic under the Lion Little World Beverages’ quartet that also includes British grown Fourpure Brewing Co and Magic Rock Brewing along with Australian favourite, Little Creatures.