Truss CBD USA plans expansion across Colorado

Truss CBD USA is expanding distribution of its Veryvell canned beverage line into other parts of Colorado, seven months after launching in retail stores in Denver.

After a strong start in the Denver metro under distribution from Molson Coors-owned Coors Distributing Company, the line of non-alcohol sparkling CBD beverages will roll out to other distributors and independent retailers across the state later this month and August.

Produced by Truss CBD USA, a joint venture between Molson Coors Beverage Company and Canada’s HEXO Corp, Veryvell is the company’s first entry into the US CBD market and the latest example of Molson Coors’ ambitions beyond the beer aisle.

Jane Armstrong Hockman, Truss CBD USA’s general manager, said: “This is a big opportunity for us to show that other distributors are willing to step in the ring on CBD, with Veryvell representing the first CBD brand they’ll be carrying. It’s a vote of confidence from the network that will set us up for long-term success.”

Made with adaptogens, Veryvell is derived from hemp, has zero calories and zero sugar. It comes in three flavours.

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