Trivium launches metal packaging design competition
Trivium has announced the Forever Canvas Challenge 2022. This new design competition invites the creative community to help showcase the aesthetic possibilities of metal packaging.
Entries are open from the next generation of designers across the USA, South America and Europe, through a media campaign and outreach to leading graphic design colleges and universities. Entrants will choose one of the products in Trivium’s range, in its raw metal state, and create eye-catching, memorable designs, highlighting the sustainable packaging form through illustration and photography, inspired lettering and branding, colour transitions, powder-coated or high-gloss finishes.
The competition is called Forever Canvas because the aluminium and steel used at Trivium recycles forever. From food and drink packaging to cosmetics, metal enables outstanding branding and graphics, especially as designs can be directly applied to its surface.
Real-life prototypes and global promotion
The winning designs will be made into real-life limited-edition prototypes and shot by a leading packaging photographer. The resulting imagery will feature on the new Trivium website and in a PR campaign across the Americas, and Europe, including video content for social media. It’s an opportunity for new designers to launch themselves into the world of packaging design with a named credit in metal packaging and a standout portfolio piece.
The call for entries opened on 15 November 2021 and closes on 4 January 2022. Entries will be judged by a panel of Trivium experts, along with two special guest judges: Andrew Gibbs, founder of Dieline, the world’s most visited packaging design website; and Debrah Smith, creative director of packaging design visionaries Smith&+Village.
Judges will be looking for design excellence in the following areas:
- A great idea that has inspired the designs;
- An attractive design expression that has real stand-out power and reflects the product category;
- A design which really lends itself to the properties of printing on metal;
- A design which brands would be proud to own, and consumers would want to display and keep in their homes.
Winners will be announced in February 2022 and will appear on the newly launched Trivium website in April. All the details on the competition, and the brief for entrants can be found at: triviumforevercanvas.com.