Guinness begins global roll-out of Cold Brew Coffee Beer in cans

Guinness Cold Brew Coffee Beer launches in Great Britain. Image: Diageo / Guinness (cropped for editorial purposes only)

Following the successful launch of Guinness Cold Brew Coffee Beer in the US last year, the addition to the Guinness family is now available in the UK.

Grainne Wafer, global brand director for Guinness, said: “The coffee notes already in Guinness make the creation of Guinness Cold Brew Coffee Beer a natural – and delicious – next step in our proud history of innovation. Coffee is not only a natural flavour companion to Guinness, but a huge part of culture around the world, not least in the US where this beer first launched. With this latest innovation in Guinness brewing, we’ve introduced Guinness to new consumers as well as existing fans in the US, and this is our ambition as we launch Guinness Cold Brew Coffee Beer in more countries over the next 12 months.”

Guinness Cold Brew Coffee Beer is available now in a 440ml can format in Tesco stores in the UK, followed by further supermarkets and off-licences nationwide in the coming months. It is now available nationwide in the US with plans for it to arrive in more markets in Europe and in Asia throughout the next 18 months.

This is the latest in a series of pioneering innovations from Guinness in the last 12 months, including Guinness MicroDraught dispense technology which brings Guinness Draught to homes, as well as the alcohol-free beer Guinness 0.0%, removing alcohol through a cold-filtration process.

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