Lavazza introduces organic RTD cold brew coffee cans
Image: Lavazza
Family-owned Italian coffee company Lavazza has announced the US launch of organic ready-to-drink cans of refreshing cold brew coffee in four flavour profiles.
As the popularity of cold brew continues to rise, and coffee drinkers look for easy-yet-elevated coffee options that suit a grab-and-go lifestyle, Lavazza says its new cold brew cans offer a premier way to enjoy the popular beverage in both dairy and non-dairy options. The ready-to-drink cans will debut with four styles including Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk.
“Premium, organic, ready-to-drink coffee is growing at a rate nearly 39% faster than packaged coffee.* This is due in part to younger, American coffee drinkers’ preference for cold and iced coffees, which makes this market one of the most dynamic,” says Davide Riboni, CEO of Lavazza US. “We’re always thinking about what’s next for coffee drinkers and are confident that our new ready-to-drink cold brew will attract a new class of coffee connoisseurs who value premium taste and quality.”
The new ready-to-drink cans feature distinctive imagery, transporting consumers to four iconic Italian cities and regions. Classic Cold Brew shows coffee lovers the canals of Venice; Nitro Cold Brew is reminiscent of the waves crashing against the walls of the Blue Grotto of Capri; Cappuccino Cold Brew with Milk showcases Tuscany’s majestic Cypress landscaping; and Double Shot Cold Brew with Oat Milk displays the bustling streets of Milan.
All four flavours of ready-to-drink cold brew cans are available for $3.49 MSRP and can be purchased at select Lavazza cafes, Lavazza.us, Amazon.com, Eataly and other retailers where you typically find Lavazza coffee on shelves.
For more information, visit: lavazza.us or @LavazzaUSA.
