Ball and Sodexo Live! expand partnership

Ball Aluminum Cup at the F1 Miami Grand Prix

Ball Corporation and Sodexo Live! have announced an expansion of their multi-year partnership to advance sustainability efforts in sports and entertainment by bringing millions of infinitely recyclable Ball Aluminum Cups to communities visiting major venues and events across the United States and Canada.

“We are a forward-looking company that is always seeking new ways to provide impactful solutions to our clients and guests,” said Steve Pangburn, CEO, North America, Sodexo Live! “This expansive partnership with Ball is an example of how we are lowering our environmental impact across venues, in an authentic way that excites the fans and guests we serve each and every day.”

This initiative aligns with the overarching goal of Sodexo’s Better Tomorrow 2025 efforts, which aims to make every day better, safer, and healthier for 75 million consumers around the world. It consists of nine robust commitments designed to reinforce the culture of responsible behavior throughout the business.

Through a nation-wide partnership with Ball, Sodexo Live! venues currently house millions of Ball Aluminum Cups that are available to fans across the United States and Canada. Landmark sports venues include Lucas Oil Stadium in Indianapolis, T-Mobile Park in Seattle, and First Bank Amphitheatre in Nashville. The cups are also available at Hard Rock Stadium in Miami, where they helped drive sustainability at the Big Game in 2020 and will be available to fans attending the upcoming Formula 1 Miami Grand Prix from 6-8 May 2022. For those celebrating from home, aluminium cups are also available for purchase on Amazon and in select grocery retailers and mass retailers including Kroger, Target, Walmart and more.

“We believe sports and entertainment can truly influence fan behaviour and sustainable habits for the better,” said Dan Fisher, president and CEO, Ball Corporation. “That is why, at Ball, we are committed to partnering with venues, teams and players to increase use of infinitely recyclable aluminium beverage packaging, strengthen in-venue recycling, and educate fans on how they can live more sustainably. We are excited to expand our partnership with Sodexo Live! and are looking forward to bringing communities across the country a more sustainable way to enjoy their beverages.”

The Ball Aluminum Cup is now composed of 90% recycled content, the highest recycled content rate of any beverage packaging in its category. The cup was also recently recognized by the 2022 Edison Awards as an innovative sustainable consumer solution. In addition to its sustainability and recycling strengths, the aluminium cup is lightweight, sturdy, cool to the touch and provides an elevated drinking experience.

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