US coffee roaster launches canned RTD oat milk lattes

Verve Coffee Roasters, a US, Santa Cruz based speciality coffee company, has launched its new line of ready-to-drink (RTD) Flash Brew Oatmilk Lattes in cans.

Available in three flavours including The Original, Chocolate and Honey Lavender, a first-to-market flavour in the category, Verve’s Flash Brew Oatmilk Lattes average 40 to 50 fewer calories per serving and two to three grams less sugar compared to similar products. The new RTDs are now available in all 13 Verve cafes in California, and will be available on Verve‘s website, Amazon and in grocery retailers this summer.

“We make thousands of delicious lattes every day between all of our cafes, putting us in the best possible position to bring a ready-to-drink product to market that uses the same high quality ingredients that we use at retail,” said Colby Barr, co-founder of Verve Coffee Roasters. “Our team has been working to perfect our Flash Brew Oatmilk Latte recipe for several years to ensure it is unlike anything anyone has tasted.”

The new Flash Brew Oatmilk Latte category is an alternative milk extension of Verve’s Direct Trade Flash Brew, the brand’s first RTD product that became wildly popular upon launching in 2018. In expanding the brand’s RTD category, Verve developed a proprietary recipe of oatmilk formulated specifically to showcase the Flash Brew nitro-infused coffee resulting in a crafted-from-scratch innovation specifically designed for Verve’s customers.

“Our Flash Brew Oatmilk Latte is for someone who expects a high level of quality, intentionality and ingredient selection. In our minds, a beverage that is designed for convenience is not exempt from the meticulous crafting process that all of our products go through,” said Verve’s head of RTD, Baker Carroll. “As always, we strived to create something that speaks to our integrity in sourcing, roasting and finding the highest quality ingredients that showcase the uniqueness of the flavours and create a beautifully rounded beverage that we can stand behind.”

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