Waterloo Sparkling Water introduces LTO with new Spiced Apple and return of Cranberry flavour

Waterloo Sparkling Water, a US brand known for its authentic fruit flavours and lively carbonation, has announced the launch of its all-new Spiced Apple sparkling water and the anticipated return of its Cranberry, both as limited-time-only (LTO) canned offerings throughout the US ‘fall’ season.

“When developing our newest flavor, Spiced Apple, we took inspiration from flashbacks of our favourite fall experiences – tailgating, campfires with friends, and enjoying homemade apple cider with the family on a breezy fall evening. We wanted this flavour to ignite the best memories of the season for our fans,” said Adam Price, SVP of operations and flavour development lead at Waterloo. “After 50 versions over nine months of development, we found the perfect balance of warm baked and fresh crisp apple flavours with cinnamon and spice notes, landing on an apple pie filling finish with hints of vanilla sweetness. That’s when we knew we nailed it.”

In addition to Spiced Apple, Waterloo Cranberry is also returning. Cranberry is a crisp, vibrant, and complex flavour that artfully blends the familiar tartness with juicy and tannin notes, according to Waterloo.

Like all Waterloo flavors, both Spiced Apple and Cranberry are free of calories, sugar, and sweeteners. All flavours are made with Non-GMO Project Verified natural flavors and purified carbonated water.

Waterloo Spiced Apple and Cranberry sparkling waters are available at retailers across the US, including Whole Foods, Target, HEB, Central Market, Hy-Vee, Schnucks, Cub Foods and Fresh Thyme and select divisions of Costco, with additional distribution continuing to roll out in the coming weeks.

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