Diet Pepsi launched in slimline cans

PepsiCo has launched a new slim line Diet Pepsi can in conjunction with New York’s Fall 2011 Mercedes-Benz Fashion Week.

The Diet Pepsi Skinny Can will be available to consumers nationwide in March.

The fashion week, which is taking place between February 10 and 17, is being launched with a series of fashion events and celebrations. These include an art installation by fashion commentator, Simon Doonan, and collaborations with acclaimed designers, Charlotte Ronson and Betsey Johnson.

“Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world,” says Jill Beraud, chief marketing officer, PepsiCo.

As part of the festivities, fashion commentator, Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located in New York’s fashionable Soho neighbourhood on February 11. Featuring Diet Pepsi’s slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art. Following the New York Collections, the window display will be viewable to the public throughout February.

“I’m thrilled to be working with Diet Pepsi in creating a truly one of a kind window installation – one of my boldest creations yet – that fashion insiders, tastemakers and the public at large can all enjoy,” says Doonan.

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