Casa Azul’s canned tequila soda expands its presence across US

Image: Casa Azul

On the heels of its launch in August, Casa Azul is expanding its distribution at key retailer locations across the country. Casa Azul Tequila Soda is a premium canned tequila soda made with real tequila from Jalisco, Mexico crafted with natural fruit flavours and agave nectar, with 0-1g carbs per can, 100 calories and 5% alcohol.

Casa Azul is now available for purchase at key retailers including Ralphs in California, Spec’s in Texas and ABC Fine Wine & Spirits in Florida. Casa Azul Tequila Soda is also available at Total Wine & More in all three markets.

“We saw a clear opportunity to upgrade consumers from malt-based hard seltzers, using real Tequila in Casa Azul,” said Lance Collins, Casa Azul founder and chairman. “We’ve been blown away by the incredible response from some of the best retailers in the country, and we’re excited to meet this strong demand by expanding into more retailers and more markets across the country.”

In California, Casa Azul Tequila Soda is available at Ralphs and Total Wine & More locations across the state. Ralphs, the largest subsidiary of Kroger, is a supermarket chain that operates 189 stores across Southern California. Across Texas, Casa Azul Tequila Soda can be purchased at Spec’s and Total Wine & More. Spec’s is a Texas family-owned liquor store chain with over 180 locations across the state. In Florida, Casa Azul Tequila Soda is available throughout the state at ABC Fine Wine & Spirits and Total Wine & More. ABC Fine Wine & Spirits is one of the largest privately held fine wines and spirits merchant in the US, operating nearly 150 stores throughout Florida. Total Wine & More is the country’s largest independent retailer of fine wine, operating 245 superstores across 27 states.

Casa Azul is currently available on shelves at key retailers in CaliforniaColoradoFloridaGeorgiaTexas, and online. Packaged in Ardagh Metal Packaging (AMP) infinitely recyclable beverage cans, Casa Azul Tequila Soda is available in the following flavours: Lime Margarita, Strawberry Margarita, Peach Mango, and Watermelon. All flavours are sold in single-flavour 4-packs and a variety 8-pack with two of each flavour. The suggested retail price is $12.99 for a 4-pack.

Casa Azul plans to introduce a line-up of ultra-premium organic tequilas in early 2023, as well as continue to enter new markets and retailers.

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