New marketing director at BPE

Benoit Hirszowski has been appointed marketing director at beverage can manufacturer Ball Packaging Europe.

Hirszowski (pictured) is the former marketing and product management director for the South Europe division at Tetra Pak.

He took up this position in July and is based in Zurich, Switzerland. He will report to the vice president sales, marketing and innovation, Thomas Haensch.

Hirszowski has 20 years of experience in the liquid food packaging sector with Tetra Pak where he held different senior sales and marketing roles throughout Europe.

He said: “My primary objective is to anticipate market needs to better capture opportunities. We have to analyze how we can optimize certain beverage can formats & value adding features for the specific needs of beverage categories such as beer, soft drinks, energy drinks, water or wine. The beverage can holds great potential particularly in a changing business environment. I look forward to contributing to the success of the company for years to come.”