Slim cans from Ball used by winery
US based Southwest Wines is packaging its Soleil Mimosa wine in 187ml slim aluminium cans supplied by Ball Corporation.
The company, which is based in Deming, New Mexico, has produced its one-of-a-kind Mimosa beverage for more than 25 years. The ready-to-drink (RTD) beverage blends premium sparkling wine with freshly-squeezed orange juice. The product is sold successfully across the US.
Earlier this year, the popular St Clair Mimosa beverage was renamed Soleil Mimosa to better capture the essence of the brand. Soleil Mimosa has now been launched in single-serve slim cans, bundled in four-packs.
“Aluminium cans are the ideal packaging choice for consumers and for all types of beverages because cans go anywhere, are 100% recyclable and offer flavour protection and longer shelf life,” says Robert Miles, senior vice president, sales, for Ball’s metal beverage packaging division, Americas. “With eye-catching graphics and unique shapes and sizes, aluminium cans give active consumers expanded opportunities and venues to enjoy beverages in non-traditional settings.”
Wine in cans is becoming increasingly popular as a lightweight, unbreakable alternative to traditional wine packaging.
“The 187ml slim can is a game-changing packaging solution with respect to our pre-mix Mimosa, and more broadly speaking, to the premium wine industry in general,” adds Robert Roeloffs, marketing manager for Southwest Wines. “The aluminium can format establishes our brand identity and reinforces the key aspects of our Mimosa product – namely its high freshness and refreshment qualities, convenience, portability and fun factor.”
As with all Ball aluminium beverage cans and aluminium bottles, the 187ml slim can contains the highest percentage of recycled content on average of any beverage package, chills quickly, is stackable and is infinitely recyclable.
Southwest Wines is the largest winery in New Mexico, producing more than 300 wines, including 50 wines that are produced under its own brands.
