Students encouraged to make films about can recycling

UK students are being encouraged to produce videos which dispel the myths around recycling drinks cans.

Sponsored by the British Film Institute and the Can Makers, the competition called “Myth Busting – what happens to your drinks can when it’s recycled”, asks students to enter short videos exploring the myths of drinks can recycling, particularly what happens to our recycling, which is often misunderstood.  Entrants will have a chance to win £1,500 and be recognised nationally as a leading student filmmaker.

British actor Danny Dyer is heading the judging team along with Craig Stevens, Sky Movies presenter; Geoffrey Macnab, The Independent film critic; Jamie Crawford, presenter and environmental filmmaker; Jennifer Granville, director of Northern Film School, Leeds Metropolitan University; Dr Colin Church, Defra; and Noel Goodwin, BFI education programmer for young people.

Whether a budding Scorsese or Spielberg, an environmentalist with the urge to spread the word, or just a creative student who loves a challenge, entrants are invited to submit a video, no more than two minutes in length, which busts some of the popular drinks can recycling myths.  Whether it’s an animation, a funny stunt or a short documentary, the winning student will be rewarded the top prize of £1,500.  The winner of each of the five sub-categories will win £500.

Actor Danny Dyer said: “I’m excited to see what sort of crazy, creative videos the students put forward. This is a fresh way to help young people understand just how important recycling is. I can’t wait to get stuck into something that’s such a good cause. I’m expecting the students to really deliver the goods.”

Geoff Courtney, chairman of the Can Makers, added: “As the most recycled drinks pack in the world, there is more to the humble beverage can than meets the eye. In the UK alone we get through 9.5 billion cans a year with a current recycle rate of nearly 60%. Given that every part of a drinks can is infinitely recyclable without losing quality, our ultimate goal in supporting this competition is to increase recycling and raise awareness of the versatility of the can by inspiring students to educate themselves and their peers on the benefits of recycling.”

The closing date for entries is 28 February 2013. For further information visit

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