New version of Fusion bottle launched by Rexam

Can maker Rexam is showing off a new version of its Fusion bottle at Brau Beviale in Germany.

Rexam Beverage Can’s Fusion Contour bottle is based on its Drawn Wall Ironed (DWI) technology. The bottle is shaped with a contour, while maintaining its key functional elements and graphic potential.

Fusion Contour will maintain the key qualities of Rexam’s original aluminium bottle. It will be shatterproof, safe and cold to the touch, as well as being 100% and infinitely recyclable, lightweight and resealable. It will also offer superior graphic potential – using Rexam’s High Definition Illustration Impact technology.

Kym Hamer, marketing manager new product development, said: “The launch of the original Fusion bottle gave our customers an unrivalled opportunity to evolve and reinvent their brands and target new audiences. We are seeing consumer trends constantly evolving and the Fusion Contour bottle is being developed to help our customers capitalise on these changes.”

The new Fusion Contour bottle prototype can be seen at Rexam’s stand (Hall 4A, Stand 115) at Brau Beviale, which is taking place in Nuremberg, Germany, until 15 November.

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