Cannabis beverage brand launches canned cocktails
Image: Nowadays
Nowadays, US cannabis-infused spirit brand, has announced a portfolio expansion, unveiling its newest product line: Nowadays THC Canned Cocktails.
Launching in a Low Dose variety with 5mg THC per can, the new innovation puts an elevated spin on the ready-to-drink category (RTD) with a versatile and convenient option, artisanally crafted from the brand’s signature best-in-taste cannabis-infused spirit and balanced by perfectly carbonated water with bursts of natural fruit flavours in every sip.
Debuting in four flavours that can be enjoyed year-round—Original, Spicy Lime, Citrus and Berry—these canned cocktails promise a “smooth sip and crisp finish.” Additionally, the cans are available in a variety pack option allowing consumers to try the full range of flavours. Like its predecessor bottled spirit, Nowadays canned cocktails deliver a light and buzzy experience within 15 minutes of consumption and provide an alternative to alcohol, without the negative effects.
“Expanding into canned cocktails was a natural next step for us,” said Justin Tidwell, CEO and co-founder of Nowadays. “Our bottled spirits have been incredibly successful, and we wanted to build on that by taking everything consumers love about Nowadays and creating a canned version for an elevated ready-to-drink experience. With this innovation, we can reach even more people and continue growing the brand.”
Formulated from premium, natural ingredients and a perfect balance of hemp-derived THC, Nowadays canned cocktails are suitable for any taste palate and can be sipped or slammed during any occasion, for an uplifting, controllable buzz. Without sacrificing taste, each 12oz can contains 25 calories or less.
A limited preview sale of Nowadays Low Dose THC Cocktails began on 22 August, with variety six-packs available for purchase on trynowadays.com. The full range of products will become available post-Labor Day, with standard direct-to-consumer sales commencing the week of 2 September. Retailing for $31.95 per six-pack of 12oz cans, Nowadays THC Canned Cocktails can be shipped to over 40 states and found on shelves in select liquor and grocery stores across the US in the coming months. Following the initial rollout of its canned cocktails, the brand will introduce a stronger variety later this year, launching a 16oz option with 10mg THC per can.
This launch marks Nowadays’ first foray outside of its flagship product, Cannabis-infused Spirit, and comes less than a year and a half after the brand originally came to market in April 2023.
