Cans from Canpack boost Tuborg Bulgaria’s graffiti-inspired consumer campaign
Tuborg cans
Supported by Canpack’s quadromix technology and partnering with graffiti superstars Arsek & Erase and agencies Noblegraphics and Design Depot, Tuborg Bulgaria has created the emotive promotional campaign ‘Music Tilts Your World’. The campaign is headlined by a series of eye-catching limited-edition cans unique to the Bulgarian consumer market.
Consumers are now making purchasing decisions due to their emotional attachment to a product. ‘Music Tilts Your World’ reflects this, with a concept that creates different music style designs that release emotions from the consumers.
Tuborg cans
“As leaders in the can manufacturing sphere, Canpack Group have brought a wealth of experience and expertise to this project. The teams’ superior eye for detail and proactive approach to collaboration has led to stunning effects,” says Konstantin Petrov, senior brand manager international power brands Carlsberg Bulgaria.
“Their market-leading quadromix technology adds flexibility to our production schedule because we can deliver these limited-edition cans to consumers in the same production batch. The unique designs are guaranteed to help bring excitement to this campaign.”
“These eye-catching cans were produced by Canpack with the use of our quadromix technology that enables us to print up to four different can designs in one production run,” explains Lucian Costiuc, sales manager at Canpack. “This technology is ideal for creating limited and collectable editions that boost the perception of a brand’s uniqueness and build consumer engagement.”
