Eviosys expands Orbit closure range
Credits: Eviosys
International packaging company, Eviosys, has reached another significant milestone in sustainable packaging, unveiling the latest addition to its Orbit closure range: the new 66mm diameter.
Alongside the ever-growing consumer awareness of the benefits of metal packaging, Eviosys recognises that there is a growing need for inclusive packaging in the global food market, with the company’s latest research finding that 82% of consumers often struggling to open metal lids on traditional glass jars. This is especially the case as Europe navigates a rapidly ageing population, and the associated demand for accessible products.
Eviosys’ answer is simple. The patented closure technology used in Orbit has redefined what it means to open a jar, putting ease and inclusivity at its core, without compromising on sustainability. Designed to be open without force by anyone, the outer ring also acts as a shock-absorber that protects the seal. Owing to this, Orbit only requires slight pressure to loosen the ring, lift up the inside panel, break the seal and open the lid. Doubling the ease of access while ensuring the integrity of food preservation, Orbit closures have been a game-changer since their inception in 2010, when the initial product was launched. Since then Orbit has continued to see unparalleled growth, as consumers prioritise ease and efficiency, leading to this expansion of the range.
Credits: Eviosys
Since its conception, Orbit has been a proven driver of consumer loyalty, with Eviosys’ extensive market research in partnership with the University of Sheffield finding that 55% of consumers would consider changing brands to benefit from Orbit. Now, Eviosys is driving further uptake of the product with its new 66mm diameter, the most popular size on the market.
Easing the transition for customers, Orbit does not require the installation of new production lines, nor does it require specialist jars. The unique closure can be fitted to most jars, allowing customers to enhance the sustainability and inclusivity of their own product lines, as well as tackling food waste by prolonging shelf life and protecting jars from damage during transit.
Already proving hugely successful in many European countries such as Spain, France, Netherlands or Nordics, customers including Cidacos and D’aucy have repeatedly praised the ease and convenience of Orbit and increased consumer loyalty. As the Orbit range expands its offering, it provides an increasingly attractive option for brands looking to stand out from the competition and widen their consumer base, the company says.
