Water Almighty launches new aluminium bottles
Image: Water Almighty
Eco-functional beverage brand, Water Almighty, has introduced two new aluminium-bottled waters, Mighty Pure and Mighty Minerals. Available from October 2024, these new offerings spearhead the brand’s mission – to revolutionise the bottled water landscape – with sustainable and functional solutions. Both varieties will retail at £2 per 500ml bottle.
Water Almighty aims to lead the shift away from plastic in the water category, offering health-conscious and eco-driven consumers alike a compelling alternative to traditional plastic water bottles. The drinks come in infinitely recyclable, resealable and reusable 500ml aluminium bottles. While 80% of all aluminium ever produced remains in the material loop today, plastic has a mere 16% recycling rate. Therefore, Water Almighty’s packaging choices significantly reduce environmental impact and challenge the traditional water fixture, which currently comprises 70% of its SKUs being bottled in plastic.
The new range includes:
Image: Water Almighty
- Mighty Pure: Triple-purified water with a balanced pH of 7.5, free from microplastics and enhanced with essential electrolytes for a crisp, refreshing taste.
- Mighty Minerals: Enhanced with seven essential minerals and electrolytes, providing 20% of the daily recommended intake per bottle. This functional water supports active lifestyles and overall wellness.
Melvin Jay, founder of Water Almighty, commented: “Water Almighty is not just about providing great-tasting, functional water. We’re on a mission to make sustainable drinks the norm by providing the industry and shoppers with easy swaps that are compromise-free. Our aluminium bottles offer a real solution to the plastic crisis, being endlessly recyclable and reusable. We’re proving that consumers and retailers don’t have to choose between health, convenience and environmental responsibility – they can have it all in one mighty package.”
Water Almighty’s production process matches its eco-friendly packaging. The brand is part of a broader group that includes The Sustainable Bottling Co, a pioneering UK-based bottler dedicated to accelerating the adoption of infinitely recyclable aluminium packaging across the soft drinks industry. The Sustainable Bottling Co. operates a state-of-the-art, carbon-neutral facility powered entirely by renewable energy. This facility not only bottles Water Almighty products but also offers its sustainable aluminium bottling solutions to other beverage brands, driving industry-wide change.
The partnership ensures that Water Almighty’s entire production process, from bottling to distribution, maintains the highest standards of sustainability. The factory offsets 100% of the carbon produced, resulting in a carbon-neutral footprint. This holistic approach to sustainability combines eco-friendly packaging with green production methods.
For retailers, Water Almighty provides a mass-market, functional water solution that’s easy to adopt, stands out on shelf and appeals to a broad audience of eco-aware, health-focused customers. The brand’s commitment to screw-top lids caters to consumer preference, with over 65% of soft drink sales in the UK coming from bottles with such closures.
As part of a family of brands, including Gunna Drinks and The Sustainable Bottling Co, Water Almighty is playing a crucial role in reshaping the soft drinks industry. By offering sustainable, functional waters, the brand is helping to make eco-friendly drinks accessible and appealing to consumers and retailers across the board.
To find out more, visit: drink-almighty.co.uk
