Canvironment Week wins environmental award

Hindustan Tin Work’s Canvironment Week has been awarded the Environment Initiative of the Year Award at Ambrosia Indspirit 2010.

Ambrosia Indspirit is an Alcobev trade event in Asia. This year it was held in Mumbai, India.

Selected by a jury and certified by Ernst & Young, the award comes as a definitive recognition to Canvironment Week, a global movement initiated by Hindustan Tin Works Limited – India’s leading can manufacturer. Atit Bhatia (pictured), Canvironment Week president and HTWL senior vice-president picked up the award.

“This recognition is a huge inspiration to us as a corporation to work towards environment sustainability,” Bhatia says. “I am sure Canvironment Week will continue to inspire many generations to act globally and spread the word of environment-friendly metal cans, while also promoting the sustainability of the recycling system.”

Canvironment Week took place in November and is Hindustan Tin Work’s first global metal can recycling movement. The aim is to preserve the environment through decisive proactive global initiatives while also creating an all round awareness about the exclusive benefits of using of cans.

In the first year Canvironment Week was celebrated across eight countries from five different continents.

Can manufacturers and consumer goods brands such as Hindustan Coca-Cola, Tata Tin Plate, Micro Inks, AkzoNobel, European Metal Packaging, World Packaging Organization, Metal Containers Manufacturers Association of India, Tinplate Promotion Council, International Packaging Association, and Indian Institute of Packaging all supported the initiative.

As part of the Canvironment Week, can banks were set up across key locations in Delhi, where people could deposit metal cans. HTWL will sell the collected cans to scrap dealers for recycling and the proceeds will be used to help the rag-picker community – an important link in the recycling of metal cans through NGO Chintan in Delhi for development of the rag-picker community.

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