Every Can Counts US festival season sees 75,000 cans collected

Every Can Counts US, the lead programme dedicated to catalysing away-from-home recycling of aluminium beverage cans, has announced a major success from its spring and summer festival season.

More than 75,000 aluminium beverage cans were collected and recycled across four major festivals and events this spring and summer. Festivalgoers at some of the largest and most vibrant gatherings proved that every can counts toward recycling:

• SweetWater 420 Fest in Atlanta: In April, 60,000 cans and aluminium cups were collected for recycling over three days during Atlanta’s SweetWater 420 Fest, making this the largest haul. These cans were recycled and redeemed for scrap value, with proceeds donated to Habitat for Humanity.
• iHeartRadio’s Bull Float Trip in Missouri: More than 13,000 aluminium beverage cans were collected for recycling in August during this two-day country music concert and river float, taking place in Leasburg, Missouri. This event also debuted the Every Can Count’s “rock-and-roll amplifier” recycling cage, used to collect thousands of used beverage cans on-site in partnership with Mid-American Clean Future.
• World Pride Street Festival in Washington, D.C.: In June, approximately 1,000 cans were collected in the heart of our nation’s capital during the World Pride Street Festival in partnership with the Capital Pride Alliance.
• SailGP Race in New York City: An additional 1,000 cans were collected in June with the Red Bull Italy SailGP Team, during a two-day sailing regatta around New York City’s Governors Island. The Mubadala New York Sail Grand Prix hosted more than a dozen Every Can Counts volunteers who collected used beverage cans with Every Can Counts backpacks.

“Festivals, concerts, and sporting events bring people together to celebrate, connect, and create unforgettable moments. They are also places where we can create positive environmental action,” said Tim Ebner, vice president of marketing and communications at Can Manufacturers Institute and a lead organiser of the Every Can Counts US chapter. “Thanks to the efforts of our sponsors, volunteers, and festivalgoers, more than 75,000 recycled cans are now on their way back to becoming new cans, as quick as 60 days or less.”

In fact, 75,000 recycled cans equals more than $1,200 in scrap aluminium value and energy savings equivalent to powering approximately 900,000 smartphones.

Every Can Counts is committed to making recycling easy, accessible, and visible at major events and venues across America. This includes a partnership going-on three years with Recycle Dat! at Mardi Gras in New Orleans.

For more information about Every Can Counts and its mission to inspire 100% beverage can recycling everywhere, visit: www.everycancounts.us