New line of premium juice in cans by Crown

Senegalese juice beverage brand, N’Wely, has packaged its new Premium Juice in aluminium cans by Crown.

Sourced from a region in Africa celebrated for its robust environmental conservation efforts, N’Wely’s Premium Juice is a tribute to the land and communities that nurture it, guided by a strong eco-conscious approach and driven by a commitment to excellence and quality.

Recognising the value of aluminium cans to support its eco-conscious brand, N’Wely turned to Crown to support the launch. Crown’s reprographic team translated intricate designs into a dry-offset printable option for an aluminium can. Harnessing the expertise of Crown’s printing teams, N’Wely has become the very first High Quality Print (HQP) can to hit the Senegalese market.

This breakthrough merges cutting-edge packaging design and sustainable materials, elevating the visual appeal of N’Wely’s product, but also setting a new standard for sustainable beverage packaging in a region that is increasingly choosing cans. In Africa, aluminium has become the fastest growing packaging material over the past five years, with the aluminium can expected to grow by 4 to 5% on average annually for the next 5 years. Choosing aluminium sends a powerful message to consumers and industry peers: quality, innovation, and environmental responsibility can all work in tandem.