Rexam’s Fusion bottle wins top award
Can maker Rexam has won an award for Quality Design at the Italian Oscar dell’Imballaggio (Oscar’s Packaging Awards) 2011 for its aluminium Fusion bottle.
The Fusion bottle, designed by Rexam for Canella Wine to package its Bellini sparkling wine drink, won in the beverage category at a prestigious awards ceremony held in Milan during April. The Bellini bottle, which was created for a New Years Eve party in St Mark’s Square, won for its unique and eye catching design.
The Italian Oscar dell’Imballaggio awards are an annual national packaging contest promoted by the Italian Institute of Packaging in collaboration with the Italian Institute of Design.
Monica Mantovani, from Rexam Beverage Can Italy, said: “The Fusion bottle created for Canella has a simple yet striking design, and is the ideal packaging option for enjoying Bellini, especially as it is easily chilled and perfect for transporting. We are very proud that the bottle has been recognised with this design award, it shows just what can be achieved with our Fusion bottles.”
