MPE to launch at Interpack 2011

Metal Packaging Europe, a new trade body representing the united interests of producers and suppliers of metal packaging across Europe, will launch at this year’s Interpack, held in Düsseldorf, Germany on 12 – 18 May 2011.

MPE brings together metal packaging manufacturers, metal producers and their existing trade associations (APEAL, BCME, EAA, EMPAC) from across Europe to promote the unique strengths of metal packaging, to address the social and environmental and policy challenges faced by the industry.

Established by chief executives from the major aluminium, steel and packaging converter companies in the metal packaging industry, Metal Packaging Europe will work to establish metal packaging as a recognised and valuable contributor to sustainability in public policy and through the supply chain.

Chris Homfray, chairman of Metal Packaging Europe and president of Crown Europe, will be hosting the launch for Interpack on Friday 13th May.

Commenting on the launch, Homfray said: “We are really excited to be launching at Interpack this year. All those involved in Metal Packaging Europe believe in the unique qualities of metal packaging, and want to share these with the policy makers, customers and retailers. Metal Packaging Europe is perfectly positioned to reinforce these benefits across the whole supply chain, addressing current and future concerns around the environment and ever more complex regulations.”

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