Novelis Korea hosts first recycling camp

Novelis has announced its first recycling education program in South Korea for junior school children.

The camp is running from the 24 July to 26 July in Andong, North Kyongsang Province, near the company’s Yeongju plant.

Through this program Novelis aims to extend its sustainable business philosophy to local communities and to raise awareness of aluminum recycling and the environmental benefits of recycling among children.

Its event, called the Greenbiz Camp, is co-sponsored by Junior Achievement Korea, a global youth educational group, will host 52 children to explore aspects of sustainability.

The three-day camp will teach the importance of recycling and provide eco-friendly experiences including making a solar energy car. Campers will also visit the Novelis Yeongju Recycling Centre, which is Asia’s largest aluminum recycling facility.

“Our business growth is built on a foundation that encompasses economic, environmental and social needs,” said Shashi Maudgal, president of Novelis Asia.

“As the leader in aluminum recycling and sustainability, Novelis has a strong focus on making our agenda relevant to our employees, customers, partners and the community.”

Novelis describes itself as a world’s leader in aluminum recycling, announced an ambitious new set of sustainability targets in 2011, including an aggressive goal that 80% of its aluminum inputs will be comprised of recycled content by the year 2020.

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