Heinz launches new canned soups range
Canned food maker Heinz is adding to its classic soup portfolio by introducing a new range of premium flavours in the UK.
In-store from mid-August the new range is described by Heinz as a “flavoursome twist” on the classic soup recipes that consumers “know and love”.
The range will have an RRP of £1.19 per 400g can, the new range will consist of four varieties; cream of tomato with fiery mexican spices, cream of tomato with a kick of chilli, cream of chicken with aromatic Thai spices and cream of mushroom with wild porcini mushrooms.
Jack Wallace, Heinz Classics marketing manager said, “We wanted to create a range of soups that would really appeal to upmarket and younger consumers, who want the soup they know and love, but with an exciting twist – something a bit special.
“These new and exciting flavours cater to consumer demand, providing a wider variety of interesting and delicious flavours, as our consumers’ tastes continue to evolve.”
The £1.4m campaign launch will be supported by PR, TV advertising, in-store sampling and in store support.
