Olive oil demand boosts aerosols

The popularity of the Mediterranean diet combined with consumers seeking convenience is driving growth in aerosol-based foods, according to the Lindal Group.

“Already, major brands such as Bertolli have successfully created aerosol olive oils using our Cozy model, plus oil insert,” said Philip Brand, global marketing director for Lindal Group.

“Bertolli launched a three-SKU line of Extra Virgin Spray Originals and many other brands have the system under consideration, for a variety of reasons.”

Carbonell, Spain’s olive oil market leader, is on-board with the Lindal Group platform, with brands such as Heritage, Carapelli, Hojiblanca, Koipe, Koipesol, Sasso, Louit, Friol and Maya. The Spanish contract filler is Maeva.

Brand said that the Lindal solution is easy for consumers to use and is handy for cold dishes, such as salads, vegetables and pastas, mainstays of the Mediterranean Diet.

“Accurate, sparing, 360-degree operation, plus long-lasting, fresh flavour are assured.

“The market potential is unlimited and the consumer is primed for innovation in this category.”

According to Lindal Group executives, the global market for olive oil is exploding and is one of the food industry’s fastest growing segments. In the relatively mature US market alone, olive oil consumption is expected to more than double by 2020.

Besides consumption leaders Spain, Italy and the U.S., olive oil consumption in China has grown 70% a year for the last decade. In fact, industry reports state that China, Japan and India will soon be on the list of largest worldwide olive oil consumers.

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