Goodband to promote wine in cans
Barokes has been developing wine in cans, and Goodband has been appointed to help promote its technology.
He will oversee the deployment of the globally patented Vinsafe wine packaging technology in Europe.
Vinsafe is the globally patented wine packaging system which allows wine to be canned with quality, integrity, stability and longevity.
Barokes chief executive officer, Greg Stokes, said: “As the European supply chain for Vinsafe is now in place following the recent licensing of Ball Europe to produce cans and Spanish filler, Font Salem, to fill wine to Vinsafe specifications, we required an experienced wine professional to oversee the licensing process in Europe and in particular communicate with wineries about Vinsafe. We are delighted that someone of Philip’s experience and reputation has now taken on this role and we expect him to be a fantastic ambassador for Vinsafe.”
Goodband has built a strong reputation within the wine industry and is one of only 289 Masters of Wine. He is also a former Chairman of the Institute of Masters of Wine.
During his career, Goodband has influenced UK wine drinking habits and has pioneered sustainable packaging while also being recognised as the driving force behind some of today’s most popular wine styles and brands.
“I am delighted to be working with and representing the innovative Vinsafe technology in Europe,” he says. “I have long held an interest in sustainable packaging and believe that Vinsafe and the wine in a can category holds significant potential for wine producers wishing to market their wines to a younger generation interested in quality, reliability, convenience and environmentally sustainable packaging formats.”
Goodband will be working closely with Australian Master of Wine, Peter Scudamore-Smith, who has been involved with Vinsafe since 2003. He has played a key role in the global development of Vinsafe.
Stokes added: “We are very fortunate to have two experienced Masters of Wine who believe in this proven technology and are working to expand the global wine in a can category though their support of Vinsafe, the only recognised technology platform for wine in a can.”