Empac launches new website

Empac, European Metal Packaging, an association that aims to bring together European producers of rigid metal packaging and their supply chain, has launched a new website, Whymetalpackaging.com.

The website is designed to aid decision makers involved in packaging and to make them aware of the sustainability of metal packaging options. It explains the permanent material thinking: metals are natural elements that maintain their physical properties forever and therefore will always be available for future generations.

The website offers a clean, modern design and easy-to-navigate functionality and is divided into 3 sections:

  • Why metal
  • The benefits of metal packaging
  • The best of metal

“We are very pleased to launch Whymetalpacking.com,” said Ellen Wauters, communications manager of Empac. “Empac and its members aim to provide key facts which underline metal packaging’s multiple advantages. Our website will allow users to obtain clear answers to questions they may have about metal packaging. Whymetalpackaging.com, together with other communication initiatives, will ensure metal offers a very attractive and visible sustainability agenda to its customers. Quoting a Sustainability Expert at the interpack 2014: ‘If metal packaging had not been invented, you could argue that the sustainability movement would have had to invent it… just too many brilliant attributes to ignore!’”

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