Fourpure choose Rexam for bespoke design
Rexam has partnered with Fourpure Brewing Co (an independent British craft brewer) to develop unique designs for their newly canned craft beer range.
The brand is switching from glass bottle to aluminium cans, with designs depicting the skyline of each city from which the characteristics of the beer are inspired – six in all.
Daniel Lowe, co-founder of Fourpure, said: “With craft beer on the rise in an overall declining British beer market, it was essential to produce an interesting and unique design in order to differentiate our products from the macro breweries. Furthermore, as the first craft brewer in the UK to can its full core range, we had to lead the way in packaging design in the emerging craft canning market. The bespoke designs and special finishes offered by Rexam are perfect for the evolution of the Fourpure brand to cans.”
The 33cl cans, produced out of Rexam’s Milton Keynes plant, will be sold in the UK on-trade, restaurants and specialist craft beer retailers.