CTI strengthens sales team

CTI sales team

Three new sales people have joined Chromatic Technologies (CTI), the specialised ink company that provides temperature-changing colours on cans and labels of major beverage products.

Laurie Larsen has been named business development and sales manager, focusing on the beverage industry, CTI’s largest market.

Larsen is a native of Colorado Springs, and is a graduate of that city’s University of Colorado. She has a bachelor’s degree in communications.

Also named a business development and sales manager is Terry Jordon. Terry holds a bachelor-of-arts degree in communications from Fort Lewis College in Durango, Colorado, and comes to CTI from Sava Senior Care Consulting in Colorado Springs, where he was the division director of sales and marketing.

Melanie Edwards has been named manager of strategic sales, and will focus on business development and converter account management. She holds a bachelor-of-science degree in graphic communications from Clemson University and a master’s degree in communication from Auburn University. She joins CTI from her position as manager of business development at Multi-Color Corporation in Cincinnati, Ohio, a global primary decorative label converter, where she was responsible for the development of corporate commercial strategy and execution of strategic sales campaigns.

“The past 18 months have witnessed phenomenal growth within CTI,” says Steve Kaczmarek, vice president of sales and marketing. “Response to our website, direct mail materials and external media relations programs have led us to this positive expansion in personnel numbers. In fact, with these new sales managers in place, our total employee workforce has grown 100% in a very short period of time. We’re very pleased with the market response to our unique capabilities, and believe Laurie, Terry and Melanie will be invaluable additions to our talented staff.”

CTI’s growing customer list has expanded to include products from beverage companies such as Anheuser-Busch, Cerveza Atlas, Coca-Cola, MillerCoors, Monster Energy and Pacifico Beer.

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