Just Pure Water in cans from Ball
A pure water-based drink has been launched in cans made by Ball Corporation.
New Age Beverage, which is based in Denver, has launched Just Pure Water in Colorado and Arizona in the US using 24oz cans.
It is an unsweetened, zero-calorie purified water infused with the natural essences of three popular flavours: lemon-lime, orange or berry. Just Pure Water contains no preservatives.
The company chose cans because of their strong sustainability message and shelf impact.
“Packaging our Just Pure Water in aluminium cans was the natural solution for our company,” says Scott LeBon, president and CEO of New Age Beverage. “Selecting the purest of natural ingredients for Just Pure Water and then offering it in recyclable aluminium cans combine the best that Mother Nature can offer in a package that is environmentally friendly and convenient. We are proud to have Sprouts as our first natural market chain to be selling Just Pure Water in Colorado and Arizona.”
Each Just Pure Water flavour features a sustainability fact about cans.
