Crown showcases new packaging solutions

Crown Bevcan Europe and Middle East will be at Hall 4 Booth 231 at Brau Beviale in Nuremberg, Germany, displaying a range of packaging solutions.

Crown has developed a range of solutions designed to build stronger relationships between brands and their consumers including its Smartcan, which uses an app designed for promotional uses such as multimedia gaming and social networking. Consumers simply download the app and scan the unique code hidden underneath the end tab.

Crown will also showcase its Instant Win promotional tool. Newly launched in Europe, it has been designed for use in instant win promotions and features a special winning tag hidden behind the can end aperture. The tag only needs to be attached to winning cans, reducing the number of special ends required per promotion.

Caroline Archer, key account and marketing director at Crown Bevcan Europe and Middle East, says, “The beverage marketplace is becoming increasingly crowded, and so more and more manufacturers are turning to their packaging to achieve greater differentiation and to help them find that extra edge over their competitors.”

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