Red Brick selects cans from Novelis
Red Brick Brewing Company, the oldest operating craft brewery in Georgia, US, has selected evercan aluminium cans from Novelis for its beer. Novelis’ evercan is the world’s first certified high-recycled content aluminium can sheet.
Red Brick will expand its beverage packaging options to include evercan aluminium cans for all of its year-round offerings, beginning with Laughing Skull Amber Ale, and followed by its Hoplanta India Pale Ale in March 2015. Red Brick plans to expand its use of the new packaging line, introducing several new styles available exclusively in evercan in the coming year, starting with its new spring seasonal Hibiscuwit, a Belgian Wheat Ale.
“Our decision to expand from glass bottles to evercan aluminium cans aligns with our goal to be an environmentally responsible leader in the southern U.S. craft beer market,” says Garett Lockhart, head brewer for Red Brick. “With evercan, we can achieve greater sustainability without sacrificing any aspect of the beer’s quality.”
The brewery has also partnered with Novelis on a closed-loop recycling system for their used beverage cans. The cans are collected straight from the brewery and returned to a nearby Novelis recycling centre where the high-recycled content evercan material is recycled back into new evercan sheet for re-use, again and again.