Strongbow Cider selects Rexam’s Super Sleek cans

Rexam has partnered with Heineken to launch a range of Strongbow Apple Ciders in Rexam’s 400ml Super Sleek can.

Rexam’s unique 400ml Super Sleek with a 202 end provides an additional Super Sleek variation for customers. The Strongbow Apple Ciders cans use Rexam’s matt-over-varnish finish to give a premium feel.

Anna Bizon, marketing manager for Strongbow Cider CEE says, “Rexam’s brand new 400ml Super Sleek can is perfect for our new Strongbow Apple Ciders range. It provides an innovative packaging solution for our contemporary and urbanite audience as well as a convenient serve size.”

Marianne Freund, marketing programme manager for Rexam says, “We’re thrilled with the newest addition of the 400ml Super Sleek® to our extensive range. At Rexam we’re constantly innovating to ensure we meet our customers’ needs by providing a wide variety of cans. Heineken was delighted with this new can that differentiates them from other brands and achieves great stand out on shelf.”

The 400ml Super Sleek cans are being produced out of Rexam’s Ejpovice plant, Czech Republic and are available across a number of retail, on-trade and off-trade channels in Central and Eastern Europe, including Poland, Czech Republic, Slovakia, Hungary, Austria, Bulgaria, Romania and Greece.

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