Indie Beer Can festival 2016 returns
The Indie Beer Can festival 2016, the world’s first UK and Eire-wide competition is returning on 12 May.
Launched by the can makers in partnership with the society of independent brewers (SIBA) event will be judged by four industry experts including Ben Hulme, head of beers, wines and spirits at Lidl UK.
Brewers can choose to enter one of the three categories: best ale, best lager or best other. Finalists will automatically be eligible for an additional show category: best design and one beer will be crowned overall best in show.
“Consumer demand for independent beer is increasing year on year and I’m personally excited about how this market is continuing to evolve. For the last twelve months brewers and consumers have been dipping their toes into the canned beer market; now that market is preparing to go mainstream, I can’t wait to see where we are in a year’s time. It’s great to be involved in an event that is helping to drive this trend,” explains Hulme.
Returning to the judging panel alongside Hulme is Adrian Tierney-Jones, Annabel Smith and Martin Constable. Throughout the event every finalist will have the opportunity to have their beers sampled by influential guests from the entire supply chain, as well as media and market influencers.
Tierney-Jones, adds: “I had a fantastic time last year working with emerging canned beer market and tasting a huge range of new and innovative brews. Some of their flavour combinations were truly remarkable. I can’t wait to see what we discover this time around, the entrants have a lot to live up to.”
Mike Benner, SIBA’s managing director, explains: “It is great to see more innovative independent brewers investing in canning and supplying flavoursome beers in a can. Cans are light, portable and quick to chill and therefore offer brewers new markers to enter. Add to that the incredible opportunity they provide for designers and brand owners to communicate the beers personality, and we can see why the can is gaining so many fans. SIBA is proud to support this fantastic event and we will be encouraging all of our craft brewing members to enter this prestigious competition.”
Independent brewers can apply via this link www.indiebeercan.co.uk and entries close on 11 December.