Ball set to meet target

Ball is on target to meet its goal of reducing the carbon footprint of its most common beverage can formats by 25% within 10 years.

At the end of 2014, it successfully achieved a 10% reduction; this is part of its Cut/4 CArboN programme.

Bjoern Kulmann, director of sustainability at Ball, says, “We developed our comprehensive Cut/4 CArboN programme to demonstrate our contribution to our customers’ aggressive product carbon footprint reduction goals.

“We are pleased with the achievements that we have made to date, along with our partners, and have specific plans in place that will pave the way toward 2020.”

A number of projects contributed to the 10% reduction since 2010, including:

  • Within the global metal beverage packaging business, it improved energy efficiency by 8% per can produced
  • The US beverage can recycling rate increased from 58 to 66.5%
  • The Brazilian recycling rate for beverage cans remained high with 98% of all cans recycled in 2014. The metal packaging recycling rates in Europe continued to rise
  • The North American aluminum industry achieved a 19% carbon reduction per ton of aluminum produced in just five years.

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