EFI announces acquisition

EFI has announced its acquisition of the French company Oriex Communication (Oriex), which organises the ADF & PCD (Aerosol & Dispensing Forum and Packaging Perfumes, Cosmetics & Design) events held on 3-4 February in Paris.

The aim of this acquisition is to enhance its trade fair portfolio in the packaging sector, as Easyfairs organises such events as ‘Packaging Innovations’, ‘Luxury Packaging, ‘Label&Print’ and ‘Empack.

EFI intends to organise ADF and PCD events and conferences with existing Oriex staff, to provide continuity with the existing concept. Josette Appert, Oriex CEO and shareholder, said: “We have accepted Mr Eric Everard’s proposal and we are happy to allow our team to continue to organise these events, as they are experts in their field.”

Oriex Communication will henceforth come under the leadership of Eric Everard, CEO of Artexis Easyfairs. The Paris team, which has in-depth knowledge of Oriex Communication events’ organisation and exhibitor contacts, shall now report to Matt Benyon, global managing director of Easyfairs UK, who commented: “We expect a number of synergies from this new connection, which will better serve the global community of packaging experts.”

This acquisition comes in the wake of a series of previous Easyfairs acquisitions in the packaging sector in 2015 including Macropak in Utrecht, Pack&Move Basel, and Northeral, organisers of the Maghreb Pharma expo in Algiers.