Canpack creates canned flavoured waters range
Canpack and Borjomi have created a canned range of flavoured waters.
The cans mark a milestone in the mineral water brand’s 130-year history. Borjomi Flavoured Water is naturally carbonated and made with fruits and herbs.
The slimline aluminium cans created by Canpack lock out air and light to preserve the natural properties of the water. A matt finish gives the packaging a natural feel, with bright colours inspired by flavours such as citrus-ginger and lime-coriander. The range speaks to a trend for conscious, balanced lifestyles.
Stephen McAneny, chief commercial officer, Canpack, said: “We work on the principle that packaging should add to the experience of the drink and the brand. This was an exceptional opportunity to collaborate with a brand that has a long history and bring something new to the table. A matt finish added a textured look and expressed the unique character of the Borjomi brand. We were delighted to contribute to the next chapter of its story.”
Nataliia Revika, brand portfolio management director, IDS Borjomi International, said: “With Borjomi Flavoured Water, we aim to bring a taste of nature to consumers. It was important for us to create packaging that celebrates and preserves the properties of our juvenile mineral water. Working with Canpack on our packaging meant that we could turn our vision for our first canned range of flavoured water into reality.”