Vita Coco and Captain Morgan partner on canned cocktails line
Image: Captain Morgan
Coconut water brand, Vita Coco, and spiced rum brand, Captain Morgan, are serving up summer vibes in a can with new Vita Coco Spiked with Captain Morgan.
Vita Coco Spiked with Captain Morgan comes in three rum-based cocktail offerings: Piña Colada, Strawberry Daiquiri and Lime Mojito. All three cocktails are best served chilled from the can.
“There’s a point every year when people are ready to kick winter to the curb, and Vita Coco Spiked with Captain Morgan delivers the taste of the tropics that is synonymous with the fun of warmer days. And that’s what this collab is all about – keeping the spirit of summer going year-round,” said Anne Nosko, vice president, Captain Morgan. “We jumped at the opportunity to work with the best in the business, to bring people Vita Coco Spiked with Captain Morgan and now we’re all one sip closer to summer.”
“Everywhere you go in the tropics, people are mixing their favourite spirit with coconut water,” said The Vita Coco Company co-founder and executive chairman, Mike Kirban. “Today, I am excited that Vita Coco Spiked with Captain Morgan is bringing the tropics to backyards and refrigerators everywhere. With as little effort as popping open a can, friends can gather at home and enjoy a coconut water cocktail that tastes as good as what they’d get on an epic vacation.”
Vita Coco Spiked with Captain Morgan is on shelves now across the US, wherever spirits-based ready-to-drink beverages are sold. The premium line of canned cocktails has an ABV of 5% and is sold in 12oz cans for a suggested retail price of $14.99 per four-pack.
