Brasilata launches steel pail for plaster
Can making company Brasilata has launched a recyclable steel pail which can be used as a container for plaster.
According to Brasilata, a good portion of the plaster market has been looking for lower cost packaging alternatives, especially to meet the lower income market needs.
Despite its fragile appearance the cardboard barrel retains a significant portion of the market. The fact that the full container is assured of holding up in part due to the product itself since it is dense and stands up helps toward this good performance.
Brasilata after observing this property, decided to develop a steel barrel and after two years of exhaustive research and testing came up with a new container that is called Lean Pail which was recently introduced during a Brazilian construction fair, Construsul 2011.
To achieve a competitive container the thickness was dramatically reduced. While the normal steel pail uses tinplate .34 mm thick, the Lean Pail is made using .22mm, enabling a reduction of 35% in the weight of the container. Owed to this reduction, the Lean Pail container is competitively priced. It obviously does not have the same resistance as the normal pail and for this reason a different name (Lean Pail) has been adopted to prevent direct comparison between them.
Brasilata was careful to distinguish this difference by using red printing on the special lid, where the more fragile nature of the container is stressed and care and handling instructions to be followed during transportation and storage. The Lean Pail lid red printed display contains instructions as well, for production operators, store owners and end users.
Although the Lean Pail is not as resistant as the normal one, it does offer a number of advantages over the cardboard barrel, like not requiring the use of an inner plastic bag.
In addition to being completely moisture resistant and able to prevent water and humidity damage in warehouses and at construction sites, the Lean Pail also has a highly prized look owed to the printing on the steel sheet. To offset the reduced thickness and increase resistance to falls beads were introduced in the lower part of the container.
Since this is a rigid container, the Lean Pail does not warp and because it is made of steel, it does not absorb humidity during the entire use cycle of the plaster. It also simplifies use of all the pasty products and enables faster filling on the line.
The Lean Pail underwent a number of quality tests and was shown to be perfectly suitable to supply local markets and construction companies because it stands up to short distance transportation routes.
Brasilata’s Lean Pail has already been chosen for use in the launch of the “Super Leve” (Super Light) plaster produced by Anjo, an innovative plaster which is more economical and easier to use.
