The Can Makers sponsor first can bar at BeerX
The Can Makers will sponsor the first ever can bar to appear at SIBA BeerX in Sheffield, UK on 16-19 March. The bar will be based in the “festival of beer brewers’ yard” and will feature more than 65 different independent beer brands in a can.
Neil Walker, SIBA PR and marketing manager, commented: “More and more SIBA members are putting their independent craft beer into cans and we’re seeing real growth in the popularity of the format with both retailers and consumers. As an organisation we are recognising this growth by introducing a dedicated can bar at this year’s BeerAlive craft beer showcase for the first time ever and are proud to be partnering with The Can Makers on this exciting development.”
Martin Constable, chairman of the Can Makers, added: “The can is of growing importance in the craft beer world. Brewers clearly recognise the benefits the can brings them in maintaining the integrity of beer, protecting their drink, keeping it fresh, sealing it from light and air and making it quick to chill and therefore enjoy. The can is the ideal pack for brewers and consumers alike.”
Constable will also be delivering a presentation on Thursday 16 March in the beer garden on the importance of can design. It with focus on the rise in bold, colourful can designs, with which brewers have found fresh ways to connect with audiences and celebrate their creations. The Can Makers will explore the possibilities the can presents to brands and explain how brewers can best take advantage of its 360 degree canvas.