Sourisseau to lead Crown’s European cans and closures business
Didier Sourisseau has been appointed senior vice president of Crown Food Europe – cans and closures.
Sourisseau, who previously served as vice president of Crown’s worldwide speciality packaging business unit, is aiming to drive the growth of the company’s food and closures businesses in Europe.
He wants to focus on innovation, new product development and enhanced customer service and support, while also highlighting the sustainability benefits of metal packaging.
“Despite another challenging year for the economy, our business has performed well thanks to the continued demand from brand owners for innovative and convenient packaging – two areas where metal packaging excels,” says Sourisseau. “To help our customers continue their growth and better meet consumer needs with new product launches, we will continuously strive to achieve new heights by focusing our efforts on providing solutions that help them stay ahead of the game and strengthen their brand potential.”
Crown’s commitment to continuous innovation is demonstrated by a number of technology launches. For example, the new Orbit Closure reduces the torque required to remove the closure, making it twice as easy for consumers to open jars, and allowing food processors to build brand loyalty. Crown’s range of Easylift easy-open ends and PeelSeam peelable ends, will also continue to help brands address consumer demands for enhanced openability and increased convenience.
Sourisseau will continue to drive awareness for how metal packaging can help brand owners, package designers and retailers meet sustainability goals. “The recycling rate for metal cans in Europe is 70%, which is already the highest of all consumer packaging formats, and increasing this figure is vital and achievable,” notes Sourisseau. “Metal’s excellent sustainability credentials frequently make it the packaging format of choice.”
Chris Homfray, president of Crown Europe, added: “Didier’s background in developing value-added packaging solutions for a variety of fast moving consumer goods is a valuable asset to the food cans and closures business. Under Didier’s leadership, we continue to provide comprehensive, expert support at every step of the production process, gain a deeper understanding of our customers’ business needs and deliver innovations to help them meet their goals.”