INX colour perfection showcased at Craft Brewers Conference

Visitors to Craft Brewers Conference on April 11-13 in Washington D.C, will be encouraged to learn about INX’s Colour Perfection, a new approach to colour management.

The two-piece Colour Catalogue is an integral driver of the INX Colour Perfection programme. INX has created its Colour Catalogue to be the first standard for can design and decorating. The book initially contains over 600 colour chips with ink formulations and will be added to over time. The licensed software programme assures users that all colours fit within a set tolerance level to meet colour consistency standards.

“The craft brewing industry is very demanding and competitive. There is a need to stand out and differentiate your products from local and regional competition, in addition to those on the national level,” says Renee Schouten, director of marketing for INX International Ink. “Consumer perception is really important to drive brand strategy in this category,” continued Schouten. “Having the precise colour for logos, retail packaging and taproom beer lists is paramount to success. That’s how the Colour Catalogue can help. Each colour was printed on industry standard two-piece beverage stock cans using a pilot press and they were coated using an industry standard, water reducible over-varnish.”

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