Budweiser launches Liberty Can for the summer
Beverage and brewing company AB InBev has launched its limited edition Budweiser Liberty Can in the UK.
The new can is available in stores until the end of August. Featuring the Statue of Liberty on a Budweiser backdrop of red and white, the new packaging is designed to standout on shelves.
The launch of the limited edition packaging is supported by a social media campaign, which invites consumers to post a picture of them celebrating the summer. The Liberty Can will also be introduced through a series of event partnerships.
Rowan Chidgey, marketing manager, Budweiser UK, commented: “Budweiser is synonymous with Americana, freedom and ambition, and the new limited edition packaging provides the perfect opportunity to visually represent our brand persona; Lady Liberty was the obvious choice.
“We hope the unique, limited edition design will get consumers even more excited about the iconic Budweiser beer and increase rate of sale throughout the UK this summer.”