Indian bands perform at CanCussion event

Canvironment Week 2011 – an environmental campaign which promotes the sustainability of metal packaging – reaches its climax in India today (14 December).

As part of the activities, drummers from some of India’s leading bands performed during an event called CanCussion at Shri Ram College of Commerce at Delhi University on Saturday (10 December).

The special event also featured a segment that gave rag-picker bands an opportunity to perform live in front of the Indian audience.

Canvironment Week 2011, the second in the series of the global event promoting sustainable and environment friendly cans, is organised by Indian can maker Hindustan Tin Works and was first launched in 2010.

Participants from different bands performed with materials like tin cans and other scrap items.

The event had a judging panel of well-known artists from the entertainment industry like Drashti Dhami, a well known television actress, Dr Chandana Raul, a renowned international Odissi dancer and Joel Michael Rozario, famous drummer and percussionist.

Atit Bhatia, senior vice president of Hindustan Tin Works and president of Canvironment Week, said: “The performances have taken us by a surprise. Today’s youth are so innovative and have an abundance of talent. I feel honoured that I judged the auditions and presented this fine group of young talented artists to the esteemed jury. Each and every participant enjoyed being part of CanCussion and now feels connected to the Canvironment campaign.”

The rag picker bands were provided vocational training as part of the philanthropic leg of the campaign to give them an alternate way of life other than rag picking.

The winner of CanCussion 2011 was Mahinder Bhatt, who has been a performer since childhood. Bhatt was presented with a trophy and said: “I feel very honoured and privileged to receive the Canvironment talent of the year award.”

Bhatt will perform at the Grand Finale at the Suryaa hotel today (14 December).

Should more be done to promote the sustainability of the can? Have your say below.

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