Ball and Ožujsko develop lager cans for the World Cup
To celebrate the World Cup in style, Ball has collaborated with Ožujsko, part of Zagrebačka Brewery, to offer customers a striking new can design for its flagship lager.
According to Ball, the cans are a prime example of the printing potential of the company’s Dynamark variable technology, which allows customers to add graphic variety of up to 12 different visuals to their cans, without the added time or production difficulties once associated with the technique. For Ožujsko, Dynmark printing gives the cans a point of difference on shelf whilst utilising football as a key pillar of inspiration.
As a sponsor of the National Football Federation, Ožujsko, one of the best-selling lager brands on the Croatian market, is celebrating the 20th anniversary of its partnership. The new design uses the 500-centilitre can’s 360-degree canvas to depict key sporting moments and is now being sold in Croatia, Bosnia and Herzegovina.
Ivan Suvar, marketing and consumer excellence director for Ožujsko, commented: “Ball was quick to demonstrate its expertise in printing, whilst advising on the best print performance for our cans, to bring our vision to life.
“This year marks a very important milestone for Ozujsko, which sees us celebrating our 20th anniversary of sponsoring the National Football Federation this year. Therefore, we wanted to do something special to mark the achievement, we are delighted with the result.”