Bunting Magnetics undergoes rebrand
To celebrate its 60th anniversary as a company, Bunting Magnetics Co has made the decision to launch a major rebranding effort, unifying all of its divisions under the single brand name Bunting.
Since its founding in 1959, Bunting Magnetics Co. has grown from a small company in Chicago, Illinois, to a growing global force with multiple locations in the United States as well as abroad.
Bunting Magnetics Co. has acquired several different companies over the years. Previously, the acquired companies retained their original names and were designated as being “A Bunting Magnetics Company.” Now, rather than having multiple names to differentiate between divisions, each division will be described as Bunting – Newton, Bunting – Redditch, and so on.
The decision to rebrand was made with the goal of uniting all companies associated with the Bunting brand under one name, eliminating confusion for customers and establishing the Bunting brand as a world force.
The company hope that when people hear the name Bunting, they will think of the company dedicated to providing high quality magnets, magnetic assemblies, and magnetic equipment in the industry.